, 850-link Free Resource for Ferrari Parts, Ferrari Dealers, F1 Racing and Events
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A lifelong Ferrari enthusiast and tech entrepreneur, Paul Gilpatrick was frustrated by his inability to find consolidated online information for his favorite marque. In 2002, recognizing this marketplace need, Paul directed the development team at his Denver, Colorado web hosting and development company HostWorks, Inc. to create a winning solution: . In its five+ years, FerrariPortal has generated hundreds of thousands of clicks, business visibility and sales leads to Ferraristi and the services and businesses that need to reach them. FerrariPortal’s sorted links and categories have helped countless Ferrari enthusiasts find the dealerships, cars, parts, restorations services and events that keep them devoted to this historic and revered marque.

How did HostWorks do this? Through portal software, a tool which automatically gathers, filters and sorts topical information. Weaving together HostWorks' existing suite of managed web site hosting, web site design and turnkey software, went from concept to site launch in six weeks. It debuted in October 2002 with 450 links in 50 categories, rapidly becoming the Internet's fastest growing Ferrari site. It has grown to average more than 2,500 visitors each day, more than 1,000 links and 70+ categories. Factors in its popularity are ease of use, a 'no-subscription required' access to Ferrari classified ads, daily Ferrari news updated every 15 minutes and a complimentary worldwide Events calendar.

The fundamental behind each portal, PortalWorks takes advantage of HostWorks' full suite of eight turnkey software packages. Secure shopping carts, document stores and email marketing tools can add value to portal packages in any configuration. PortalWorks can be used for e-commerce, corporate intranets or extranets.


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